„Diversity as a Tool to Build an Audience“
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June 8th 2018, Doors open at 16:30 p.m.
Gewerbehaus der Wiener Wirtschaftskammer
Rudolf-Sallinger Platz 1
17:00 Presentation ProPro 2019: Ursula Wolschlager, Esther Krausz, Iris Zappe-Heller
The third edition of ProPro will take place in 2019 in Vienna. Together with international experts the workshop will support women to further develop their film projects and/or company strategies, leadership skills and career planning. Furthermore, with support of several European institutions and film industry, the programme will facilitate a group of women international producers from Austria, Switzerland, Norway, Serbia, Slovenia and Luxembourg to capture and take part of significant share of the market.
17:15 Inclusion Rider – Paula Vaccaro (Pinball London)
How do we solve this mess? Stark facts about the lack of women and people of color in the film business could have a range of solutions: enter the inclusion rider. An initiative by USC Annenberg professor Stacy L. Smith made famous on Oscar night by Frances Mcdormand. A set of tools and process to solve our movie business gender and race inequality problem aimed at engaging actors, funders and creators.
17:45 Case Study of SKAM – producer Marianne Furevold
Skam (English: Shame) is a Norwegian teen drama web series about the daily life of teenagers. It was produced by NRK P3, which is part of the Norwegian government-owned NRK.Despite no promotion ahead of its 2015 launch, Skam broke viewership records. The show repeatedly made international headlines for its popularity surge across the world, and the show’s actors became famous worldwide.
Skam received critical acclaim and significant recognition for its portrayal of sexual abuse in the second season and homosexuality in the third. The series was also praised for its contributions to promote Norwegian language and culture internationally, as well as for its unique distribution format, adopting a new strategy of real-time, high-engagement, snippet-based distribution rather than rigidity and television schedules. It received multiple Norwegian awards throughout its run, being honored for its dramatic narrative, innovative storytelling format, writing, directing, and actors‘ performances.
18:15 Panel discussion: Diversity as a Tool to Build an Audience: Paula Vaccaro, Marianne Furevold, Kurdwin Ayub, Arash T. Riahi and others (to be confirmed)
19:00 Networking drinks
ProPro – The Producers‘ Programme for Women is an initiative of the Austrian Film Institute to Empower Women Film Producers. ProPro was designed by Ursula Wolschlager (Witcraft Filmproduktion, FC Gloria, Diverse Stories) and Esther Krausz MA (Austrian Film Institute Creative Europe Desk – MEDIA, former EAVE workshop manager) with the support of FC Gloria Women’s Film Network (Mag.a Wilbirg Brainin-Donnenberg ) and Austrian Film Institute, Gender Issues (Mag.a Iris Zappe- Heller). ProPro is supported by the Vienna Economic Chamber – the professional representative association for the film and music industry – chairman Alexander Dumreicher-Ivanceanu and Mag. Martin Kofler. ProPro 2019 will be realised together with our international cooperation partners: SATEL Stiftung, FOCAL Switzerland, Norwegian Film Institute NFI:LAB, Slovenian Film Centre, Film Fund Luxembourg, Serbian Film Centre and others (work-in-progress).